LOCAL BUSINESS PROMOTION
Your Own Way
What is the name of your business? Arcobasso Promotions. I wanted an umbrella name for the Bridal Spectacular and Capitol City Dining & Entertainment.
What is your product or service? Promoting locally owned businesses.
When did your business get started? We started in 1994, the same year our first child, Connor, was born. I was working full time for Central Missouri Broadcasting’s Y107 and KLIK Radio. I decided to reprioritize my life as a new mom so I could be home with him and still be able to contribute to our finances.
What’s been your biggest struggle? Adapting to the new age of advertising. I had to do a lot of research and reach out to people that had more knowledge about social media advertising.
How do you define success/celebrate a win? Success is seeing our vendors smiling and saying, “great show,” at the conclusion of the Bridal Spectacular. Restaurants and small retail shops being proud to be a part of Capitol City Dining & Entertainment, promoting local business. Eat, drink, breathe, and shop local.
What do you think are the top three skills that make a successful entrepreneur? Integrity, organization, being able to prioritize, and being a visionary to see the big picture.
Any advice for those just getting started? Be patient and be consistent with your messaging. It takes a while to build your business. Get involved in the community!
When someone is looking to hire a professional in your industry, what should they look for? Someone who is fun and always smiling, who listens, is punctual, has the ability to see what needs to be done without being asked, and finally, someone that moves fast!
Do you use any entrepreneurial tricks to keep you motivated and productive in your day-today business schedule? I get moving! The more I move, the more I’m motivated. The more people I talk to, the more I feel I have accomplished something even if I don’t get “yes” answers that day. Never give up. Persistence is important if it’s done in a thoughtful way. I always say a prayer at bedtime thanking God for all of the many blessings that He has given me no matter what kind of a day I had.
I bet you didn’t know…I was 1981 Miss Jefferson City, 1985 Miss Missouri USA top 10 finalist, and 1998 Mrs. Missouri first runner-up! It was a great way to meet more great people around the state and motivated me to stay in shape.
What are you most thankful for in your business? I was able to work from home and be involved in Connor, Victoria, and Domenique’s dayto- day lives. We never missed a thing. For 10 years, I was their room mom at South School. We were also involved in competitive hockey, baseball, softball, cheerleading, dance, and traveled A LOT! Sometimes in the evenings, when the kids got older, I would help my husband at Domenico’s on busy nights.