River City Florist
What is your product or service?
M: Fresh flowers, live plants, gifts, and plant maintenance. We also sell wine and offer it by the glass.
How did you get into this industry?
L: I started at the flower shop when I was 19 in 2010. I owed my dad some money, so I started sweeping floors.
M: 1985 — I needed a job.
What sets you apart from the competition?
L: I feel as if being a florist is truly in dad’s and my blood; It’s what we were meant to do. Even as owners, we are in the shop working and making sure our customers are getting a superior product.
What are three words that best describe your business?
L: Local. Unique. Family.
M: Creative. Excellent. Fair.
How do you stay up-to-date with changes in your industry?
L: I watch a lot of Instagram stories and Tiktoks from florists from all over the world— professional and amateur. Floral artists/designers are always creating something unique that no one has seen before.
M: Go to markets and read literature.
What’s one thing you wish everyone knew when it comes to the floral industry?
L: Sometimes, I wish customers understood each arrangement we make is art, therefore it takes time and patience. We aren’t like a fast food restaurant with items prepared and waiting for someone to place an order. We don’t buy pre-made bouquets like a grocery store.
What’s been your biggest struggle?
L: COVID. At one point it was just Dad and me. Slowly our employees came back and the world went back to being somewhat normal.
M: Controlling the costs of good has been a struggle, but now we do a much better job.
How do you define success & how do you celebrate a win?
L: A happy customer is a success.
M: Filling orders efficiently every day and without error. We celebrate with a good meal and wine!
What are the top three skills needed to be a master in your industry?
L: Creativeness, patience, and ambition
M: Manage people, love what you do, and be relentless in your pursuit.
What’s your favorite part of your job or industry?
L: I love how all florists support each other. Everyone wants everyone else to succeed.
M: We make people happy.
What are your future goals?
L: More space! We keep growing but the building isn’t getting any bigger! We will never sell the building, but eventually, I’ll figure out how to find more space.
M: Be healthy and happy till the end.
What’s your personal motto?
M: Be honest with everyone. Be empathetic. Know what your customer needs.
Do you have any advice for those just getting started?
L: Donate, join an organization, get your face and product out there!
Do you use any tricks to keep you motivated and productive in your day-to-day business schedule?
L: I try to make each bouquet the best yet. SoI pretty much compete with myself!
Who are your biggest supporters?
L: Everyone in JCMO!
What are you most thankful for in your line of work?
L: That I get to work with my Dad.
M: Every customer, every employee — past to present.
Do you feel like you have work/life balance? If so, how do you do it?
M: Very difficult to do. You have to give your work your all. But never forget the family.
(573) 634-3737 | rivercityflorist.net