River City Florist


What is your product or service?
Fresh flowers, live plants, gifts, and plant maintenance. We also sell wine and offer it by the glass.

How did you get into this industry?
I started at the flower shop when I was 19 in 2010. I owed my dad some money, so I started sweeping floors.
M: 1985 — I needed a job.

What sets you apart from the competition?
I feel as if being a florist is truly in dad’s and my blood; It’s what we were meant to do. Even as owners, we are in the shop working and making sure our customers are getting a superior product.

What are three words that best describe your business?
Local. Unique. Family.
M: Creative. Excellent. Fair.

How do you stay up-to-date with changes in your industry?
I watch a lot of Instagram stories and Tiktoks from florists from all over the world— professional and amateur. Floral artists/designers are always creating something unique that no one has seen before.
M: Go to markets and read literature.

What’s one thing you wish everyone knew when it comes to the floral industry?
Sometimes, I wish customers understood each arrangement we make is art, therefore it takes time and patience. We aren’t like a fast food restaurant with items prepared and waiting for someone to place an order. We don’t buy pre-made bouquets like a grocery store.

What’s been your biggest struggle?
COVID. At one point it was just Dad and me. Slowly our employees came back and the world went back to being somewhat normal.
M: Controlling the costs of good has been a struggle, but now we do a much better job.

How do you define success & how do you celebrate a win?
A happy customer is a success.
M: Filling orders efficiently every day and without error. We celebrate with a good meal and wine!

What are the top three skills needed to be a master in your industry?
Creativeness, patience, and ambition
M: Manage people, love what you do, and be relentless in your pursuit.

What’s your favorite part of your job or industry?
I love how all florists support each other. Everyone wants everyone else to succeed.
M: We make people happy.

What are your future goals?
More space! We keep growing but the building isn’t getting any bigger! We will never sell the building, but eventually, I’ll figure out how to find more space.
M: Be healthy and happy till the end.

What’s your personal motto?
Be honest with everyone. Be empathetic. Know what your customer needs.

Do you have any advice for those just getting started?
Donate, join an organization, get your face and product out there!

Do you use any tricks to keep you motivated and productive in your day-to-day business schedule?
I try to make each bouquet the best yet. SoI pretty much compete with myself!

Who are your biggest supporters?
Everyone in JCMO!

What are you most thankful for in your line of work?
That I get to work with my Dad.
M: Every customer, every employee — past to present.

Do you feel like you have work/life balance? If so, how do you do it?
Very difficult to do. You have to give your work your all. But never forget the family.

(573) 634-3737 | rivercityflorist.net