Crystal Aulbur has joined William Woods University as director of strategic communications in the Marketing and University Relations office. In this role, she will manage all aspects of marketing and communications to include advertising, branding, promotion and public relations for the university. Aulbur worked in the marketing department at Columbia College in Columbia, Mo., for the last three years, most recently as manager of marketing strategy. Before that, she spent three years as development coordinator at Columbia Independent School.