This special section highlights the inspiring women shaping the future of business in Jefferson City. From innovators to industry leaders, we showcase their journeys, challenges, and successes — showing that ambition and impact go hand in hand.
Sonia McGowan, DC | Covenant Wellness
Pediatric Center
What inspired you to pursue a career in your industry, and how has that passion shaped your journey as a businesswoman?
“Pediatric chiropractic is my second career. I spent many years working at the Judevine Center for Autism, but my path took a profound turn when my son began showing significant developmental challenges. I took him to countless doctors and therapists, but none of them could truly help him. I left my job and went to chiropractic college, determined to find the solutions that traditional medicine couldn’t provide. In 2017, I opened Covenant Wellness to support parents who are facing the same struggles.”
Can you share a pivotal moment in your career that significantly impacted your perspective or direction?
“I was taught that autism was purely a behavioral disorder until I attended a conference. The speaker presented compelling data showing that environmental factors like food dyes, food allergies, and heavy metals could contribute to autism. This set me on a path of deeper research and discovery. Understanding the biological and environmental influences on autism became the foundation of my work, and it continues to drive everything we do for complex kids in our clinic today.”
What are some of the biggest challenges you’ve faced, and how have you overcome them?
“Our clinic specializes in some of the most complex and heartbreaking cases, and it’s impossible not to feel deeply for these families. I’ve had to be intentional about setting boundaries, leaning on my team, and focusing on the wins — no matter how small.”
What strategies or habits have been most effective in helping you achieve your business goals?
“The most effective habits I’ve developed is constant learning. This field evolves rapidly, and I make it a priority to stay on top of the latest research in autism, PANDAS, and other complex conditions.”
If you compared your leadership style to any fictional character or celebrity, who would it be?
“If I had to compare my leadership style to anyone, it would be Brené Brown. She leads with empathy, vision, and courage, qualities I strive for in my own leadership. Like her, I believe that vulnerability and strength are not opposites; they go hand in hand. Leadership, to me, is about being the one who listens, guides, and makes decisions with integrity —even when they’re tough.”
How do you approach leadership, and what guides your decisions when managing a team?
“In our clinic, leadership means holding ourselves to the highest standards. The parents who come to us are often overwhelmed, exhausted, and searching for answers. We take that responsibility seriously. That’s why we listen first because no one knows a child better than their parents. Our role is to always prioritize what’s best for the child, not what’s easiest or most convenient for us.”
What role has mentorship played in your career, and how do you give back to the next generation of women in business?
“Chiropractic has traditionally been a male-dominated profession, but that’s changing. I’m thankful for the women who came before me. I frequently speak at conferences and teach other doctors about the work we do at Covenant and am an active member of the Women Chiropractors non-profit group.”
How do you stay innovative and adaptable in a constantly changing business environment?
“Innovation isn’t a solo effort; it comes from collaboration, open discussions, and sometimes uncomfortable conversations that push ideas forward. Adaptability requires decisiveness. I give flexibility where it makes sense, but I’m not afraid to make a firm decision when needed.”
What advice would you give to women starting businesses or moving into leadership roles?
“Own your expertise, trust your instincts, and stop waiting for permission. Too often, women feel they need to be fully ready before stepping up, but leadership is built in action. Surround yourself with people who challenge you and bring different strengths to the table. Most importantly, communicate directly and confidently. Speak with authority, back it up with results, and keep moving forward —even when things get tough.
(573) 635-6217 | covenantwellness.net | 2409 Hyde Park Rd., JCMO