Ashley Pederson: The
Face of Real Estate Success

My journey into real estate began with a job at a real estate office, where I handled phones and scheduled showings. The lively atmosphere of agents coming and going piqued my interest in the industry. Working my way through college in this role, I once told the broker that I aspired to be a broker myself one day, not fully grasping the scope of that ambition at the time. Now, 22 years later, I find myself the proud broker and owner of Promo Realty, fulfilling that early dream.

After college, I pursued my real estate license, diving into the industry in my early 20s. Attracted by its vibrant lifestyle for young singles, I decided to live at the Lake of the Ozarks. Joining Gattermeir-Elliott Real Estate, a boutique brokerage, I learned invaluable lessons in a fiercely competitive market. The Lake’s dynamic real estate scene demanded standout performances to secure business and attract buyers, teaching me the importance of exceptional service and effective online lead management.

In 2008, amidst a market downturn, I moved back to Jefferson City with my fiancé. Growing up in this town, I didn’t think I would move back, but now, I understand the importance of what Jefferson City has to offer. It’s a supportive community and a great place to raise kids.  Despite challenging market conditions, I persisted in my real estate career at RE/MAX Jefferson City. Starting from scratch, I worked for six months before earning my first paycheck. However, dedication paid off as I gradually built a successful business.

With a commitment to outstanding customer service, I expanded my team as my business grew. This journey led me to founding Promo Realty in July of 2020. Our boutique brokerage sets itself apart with unparalleled customer service and innovative practices. We continually refine our negotiating skills, employ cutting-edge marketing strategies, and actively seek out new listings and opportunities for our clients. We are proud to be the top Jefferson City real estate team in sales for three consecutive years.

Looking ahead, I envision further growth and excellence. I am dedicated to providing superior service, empowering my team, and continuing to innovate in the ever-evolving real estate landscape. My philosophy centers on integrity, hard work, and unwavering dedication to my clients and community. When you choose Promo Realty, you are choosing a team committed to your success and satisfaction.


Ashley Pederson, the owner/broker of Promo Realty, has 19 years of experience in real estate sales. With her team, she is committed to delivering top-notch customer service and securing the best deals for their clients. Ashley’s upbringing in Jefferson City fuels her passionate dedication to the community.

Promo Realty – Ashley Pederson Team:
3432 W. Truman Blvd., Ste. 104, JCMO | (573) 301-6787 | promo-realty.com