2316 St. Mary’s Blvd.

Positive, Persistent, Innovative 

When Ashley Pederson was 10 years old, her grandfather, a successful businessman, gave her a framed picture of an important quote. It said: “Press on, Ashley. Nothing in the world can take the place of persistence. Persistence and determination alone are omnipotent.” His picture and the quote are now mounted above her desk and serve as her inspiration each day.

Ashley used that persistence and determination to start the Ashley Pederson Team in 2012, which now includes six dedicated real estate professionals serving the residents of Jefferson City and surrounding areas. The team works together to customize real estate solutions for each of their clients.

“Selling real estate can be a stressful proposition,” Ashley says. “There are problems that arise that are out of our control. The women of Ashley Pederson Team do an excellent job of getting on the solution side and getting things figured out.”

Ashley credits much of the team’s success to their positive attitude. “If you have ever sold or purchased a home, you know that it can be an emotional roller coaster. Being a positive person is a must-have to be part of our team. We have to be an objective soundboard for our clients and each other,” she shares.

The Pederson Team works hard to stay on the cutting edge and stand out from their competition. They first meet with their client to better understand their goals. “In most cases, the process then moves to compelling marketing material,” Ashley says. They use professional photographs, consult with clients on how to stage their property, and employ a full-blown digital marketing strategy, in addition to more traditional marketing methods.

The result? A stream of extremely satisfied customers.