Cassandra Atchison – 2018 Ones to Watch
Story by Megan Whitehead | Jan 01, 2018
Photography by Keith Borgmeyer
Marketing Director for Modern Litho and Brown Printing
“To whom much is given, much is expected.”
This is the driving force behind Cassandra Atchison’s professional and philanthropic endeavors. Talk to her for even a few moments and you’ll know her passion and excitement for growth in her career and volunteer work.
Atchison was hired at Modern Litho and Brown Printing in 2009 as a customer service representative. Eventually she became a marketing representative, and she cultivated that role into what it is today. “Since becoming our marketing director, we have new branding and have held two large marketing events with national speakers in Jefferson City and St. Louis,” says Atchison’s employer, Darla Porter. “She also oversees our website and tracks all the analytics to report back to the ownership and to develop or change content as needed. Plus, she started a samples program for interested prospects and customers.”
“Professionally, I’m focused on fostering the growth of the company and really trying to support the salespeople in any way I can through marketing materials, promotions, and involvement in both the local community and on a national level,” Atchison says.
This passion for growth translated beautifully into a passion for giving. She began her work in the community by volunteering within Modern Litho and Brown Printing and dedicates much of her efforts to the United Way of Central Missouri, helping run their campaigns.
“Cassandra is very enthusiastic as a team member and leader,” Porter says. “She’s an encourager and helps people on her team or committee be successful. She’s very upbeat, even in tough conversations, and takes responsibility for her own actions when things don’t go as planned.”
These traits are key to a successful community leader and a One to Watch. As Darla says: “She’s a servant leader. She perseveres. She is visionary.”
What is a favorite childhood memory?
We had a tradition on our family farm of camping out with my uncles and cousins in a field on what we called lovingly “The Big Rock.” It was the perfect campsite, and we had a picturesque view of our farm.
United Way; Dine United committee chair, governing body, Pacesetter Campaign coordinator, Campaign Leadership team
Boys and Girls Club; silent auction and table sales for Cork, Fork and Brew
Jefferson City Area Chamber of Commerce; communications task force
JC Start internship program
Young Professional board member
Leadership Jefferson City Class of 2013
Meet the other recipients >>